广告巨头宏盟集团（Omnicom）旗下的Interbrand 发布2013年全球100大品牌榜，冠军有史以来第一次易主， Apple 荣登榜首。
这家始创于1974年的品牌咨询机构，自2000年开始发布全球100大品牌榜以来，可口可乐连续13年占据了第一的位置，今年则接连被Apple 和Google 超越，屈居第三。
今年 Interbrand 100大榜单中奢侈品有七家品牌上榜：
而今年5月份发布的“BrandZ 全球最有价值品牌排行榜中的前100大”，奢侈品仅占有四席（Louis Vuitton 全球排名 29，Hermès 全球排名40，Gucci 全球排名68，Prada 全球排名95。）
Interbrand 和BrandZ 相近，奢侈品第一名都是Louis Vuitton, 评估价值近似，但总体排名更靠前。
在BrandZ 的榜单中，Prada 的价值增幅全球第一（＋63%），在Interbrand的榜单中，Prada 过去一年的增值幅度也是奢侈品中第一名（＋30%），但总体增值幅度排名第三，次于Facebook(+43%)和Google (+34%)。
Interbrand 品牌评估方法简介：
采用“经济附加值”法(Economic Value Added)，评估各个品牌对企业经济利润的贡献，品牌的竞争优势和风险。
候选品牌的经营范围必须覆盖至少全球三大洲，必须广泛涉足新兴的发展中国家和地区，必须有足够的公开财务信息，必须长期盈利，30%以上的收入必须来源于本国以外的地区。
附录：
Interbrand’s 2013 全球 100大品牌
| 2013年 名次 | 2012年 名次 | 品牌 | 行业 | 2013年品牌估值－百万美元 | 年度变化 |
| 1 | 2 | Apple | Technology | 98,316 | 28% |
| 2 | 4 | | Technology | 93,291 | 34% |
| 3 | 1 | Coca-Cola | Beverages | 79,213 | 2% |
| 4 | 3 | IBM | Business Services | 78,808 | 4% |
| 5 | 5 | Microsoft | Technology | 59,546 | 3% |
| 6 | 6 | GE | Diversified | 46,947 | 7% |
| 7 | 7 | McDonald’s | Restaurants | 41,992 | 5% |
| 8 | 9 | Samsung | Technology | 39,610 | 20% |
| 9 | 8 | Intel | Technology | 37,257 | -5% |
| 10 | 10 | Toyota | Automotive | 35,346 | 17% |
| 11 | 11 | Mercedes-Benz | Automotive | 31,904 | 6% |
| 12 | 12 | BMW | Automotive | 31,839 | 10% |
| 13 | 14 | Cisco | Technology | 29,053 | 7% |
| 14 | 13 | Disney | Media | 28,147 | 3% |
| 15 | 15 | HP | Technology | 25,843 | -1% |
| 16 | 16 | Gillette | FMCG | 25,105 | 1% |
| 17 | 17 | Louis Vuitton | Luxury | 24,893 | 6% |
| 18 | 18 | Oracle | Technology | 24,088 | 9% |
| 19 | 20 | Amazon | Retail | 23,620 | 27% |
| 20 | 21 | Honda | Automotive | 18,490 | 7% |
| 21 | 23 | H&M | Apparel | 18,168 | 10% |
| 22 | 22 | Pepsi | Beverages | 17,892 | 8% |
| 23 | 24 | American Express | Financial Services | 17,646 | 12% |
| 24 | 26 | Nike | Sporting Goods | 17,085 | 13% |
| 25 | 25 | SAP | Technology | 16,676 | 7% |
| 26 | 28 | IKEA | Home Furnishings | 13,818 | 8% |
| 27 | 27 | UPS | Transportation | 13,763 | 5% |
| 28 | 36 | eBay | Retail | 13,162 | 20% |
| 29 | 34 | Pampers | FMCG | 13,035 | 15% |
| 30 | 29 | Kellogg’s | FMCG | 12,987 | 8% |
| 31 | 31 | Budweiser | Alcohol | 12,614 | 6% |
| 32 | 33 | HSBC | Financial Services | 12,183 | 7% |
| 33 | 32 | J,P, Morgan | Financial Services | 11,456 | 0% |
| 34 | 39 | Volkswagen | Automotive | 11,120 | 20% |
| 35 | 30 | Canon | Electronics | 10,989 | -9% |
| 36 | 37 | Zara | Apparel | 10,821 | 14% |
| 37 | 35 | Nescafé | Beverages | 10,651 | -4% |
| 38 | 38 | Gucci | Luxury | 10,151 | 7% |
| 39 | 42 | L’Oréal | FMCG | 9,874 | 12% |
| 40 | 41 | Philips | Electronics | 9,813 | 8% |
| 41 | 43 | Accenture | Business Services | 9,471 | 8% |
| 42 | 45 | Ford | Automotive | 9,181 | 15% |
| 43 | 53 | Hyundai | Automotive | 9,004 | 20% |
| 44 | 48 | Goldman Sachs | Financial Services | 8,536 | 12% |
| 45 | 51 | Siemens | Diversified | 8,503 | 13% |
| 46 | 40 | Sony | Electronics | 8,408 | -8% |
| 47 | 44 | Thomson Reuters | Media | 8,103 | -4% |
| 48 | 50 | Citi | Financial Services | 7,973 | 5% |
| 49 | 52 | Danone | FMCG | 7,968 | 6% |
| 50 | 47 | Colgate | FMCG | 7,833 | 2% |
| 51 | 55 | Audi | Automotive | 7,767 | 8% |
| 52 | 69 | | Technology | 7,732 | 43% |
| 53 | 46 | Heinz | FMCG | 7,648 | -1% |
| 54 | 63 | Hermès | Luxury | 7,616 | 23% |
| 55 | 60 | adidas | Sporting Goods | 7,535 | 12% |
| 56 | 57 | Nestlé | FMCG | 7,527 | 9% |
| 57 | 19 | Nokia | Electronics | 7,444 | -65% |
| 58 | 61 | Caterpillar | Diversified | 7,125 | 13% |
| 59 | 58 | AXA | Financial Services | 7,096 | 5% |
| 60 | 68 | Cartier | Luxury | 6,897 | 26% |
| 61 | 49 | Dell | Technology | 6,845 | -10% |
| 62 | 59 | Xerox | Business Services | 6,779 | 1% |
| 63 | 62 | Allianz | Financial Services | 6,710 | 8% |
| 64 | 72 | Porsche | Automotive | 6,471 | 26% |
| 65 | 73 | Nissan | Automotive | 6,203 | 25% |
| 66 | 64 | KFC | Restaurants | 6,192 | 3% |
| 67 | 56 | Nintendo | Electronics | 6,086 | -14% |
| 68 | 65 | Panasonic | Electronics | 5,821 | 1% |
| 69 | 66 | Sprite | Beverages | 5,811 | 2% |
| 70 | N/A | Discovery | Media | 5,756 | NEW |
| 71 | 54 | Morgan Stanley | Financial Services | 5,724 | -21% |
| 72 | 84 | Prada | Luxury | 5,570 | 30% |
| 73 | 75 | Shell | Energy | 5,535 | 16% |
| 74 | 74 | Visa | Financial Services | 5,465 | 11% |
| 75 | 70 | Tiffany & Co, | Luxury | 5,440 | 5% |
| 76 | 77 | 3M | Diversified | 5,413 | 16% |
| 77 | 82 | Burberry | Luxury | 5,189 | 20% |
| 78 | 67 | MTV | Media | 4,980 | -12% |
| 79 | 78 | Adobe | Technology | 4,899 | 8% |
| 80 | 85 | John Deere | Diversified | 4,865 | 15% |
| 81 | 79 | Johnson & Johnson | FMCG | 4,777 | 9% |
| 82 | 83 | Johnnie Walker | Alcohol | 4,745 | 10% |
| 83 | 87 | Kia | Automotive | 4,708 | 15% |
| 84 | 76 | Santander | Financial Services | 4,660 | -2% |
| 85 | N/A | Duracell | FMCG | 4,645 | NEW |
| 86 | 81 | Jack Daniel’s | Alcohol | 4,642 | 7% |
| 87 | 71 | Avon | FMCG | 4,610 | -11% |
| 88 | 91 | Ralph Lauren | Apparel | 4,584 | 14% |
| 89 | N/A | Chevrolet | Automotive | 4,578 | NEW |
| 90 | 80 | Kleenex | FMCG | 4,428 | 2% |
| 91 | 88 | Starbucks | Restaurants | 4,399 | 8% |
| 92 | 92 | Heineken | Alcohol | 4,331 | 10% |
| 93 | 89 | Corona | Alcohol | 4,276 | 5% |
| 94 | 86 | Pizza Hut | Restaurants | 4,269 | 2% |
| 95 | 90 | Smirnoff | Alcohol | 4,262 | 5% |
| 96 | 96 | Harley-Davidson | Automotive | 4,230 | 10% |
| 97 | 94 | MasterCard | Financial Services | 4,206 | 8% |
| 98 | 99 | Ferrari | Automotive | 4,013 | 6% |
| 99 | 98 | Moët & Chandon | Alcohol | 3,943 | 3% |
| 100 | 100 | Gap | Apparel | 3,920 | 5% |
